About us

Results-oriented strategy Transparency and insight Continuous optimization Flexible collaboration Personal attention Results-oriented strategy Transparency and insight Continuous optimization Flexible collaboration Personal attention

Jouw Ads-specialist

About us

At New Sky, we help e-commerce companies with a turnover of 2 million or more to grow with campaigns based on your best customers.

Not by advertising harder, but by targeting smarter. Based on margin, repeat behavior, and customer value.

We combine campaigns on Google, Meta, Pinterest, and ChatGPT Instant Shopping with sharp product analyses and retention flows that structurally increase customer value.

Our approach is “simple”: we only build campaigns if the math adds up. From first purchase to repeat purchase in month six.

Marketing that fits your business case.

Our team manages approximately €5 million in ad spend each month.

From fast-growing D2C brands to established online stores. Due to the volume of accounts we manage, we are able to identify where growth is stalling and which strategies are effective for scaling up.

Thomas

Google Ads Specialist

Roy

Google Ads Specialist

Word jij onze volgende specialist?

Vacature Meta Ads Specialist

Our team is located on Sint Annastraat in Nijmegen.

150m2 focus, just right… except in July. That's when the Four Days Marches pass through our street and everything turns into Via Gladiola. Friday is then officially a mandatory office day: not to work, but to party ‘strategically’, welcome the marchers, and end a great week together.

About us

We help brands grow from €150k to €500k per month. With control over margin and customer value.

Luuk Vonk

Luuk is the founder of New Sky and responsible for the agency’s strategic direction. Where others get stuck on ROAS and campaign results, he looks at the big picture: margin, repeat purchases, and scalability.

With a background in performance advertising and an obsession with the profit model behind the click, he helps e-commerce companies not only grow but also become structurally more profitable. His strength lies in combining data, business logic, and automation without losing sight of the operational overview.

He has managed more than €2,200,000 in advertising budgets, but now focuses on where he adds the most value: the bigger picture. No longer optimizing advertising accounts, but building scalable structures, strategies, and growth models within e-commerce.

Those who work with Luuk don’t get a marketer. They get a partner who calculates, asks questions, and provides direction.

Luuk Vonk

Ads specialist & Owner

More about Luuk

Sky is the limit Sky is the limit Sky is the limit Sky is the limit Sky is the limit Sky is the limit

Sky is the limit

About us

We are not just interested in a one-time sale, but in increasing the lifetime value (LTV) of your customers; they must continue to convert.

Max Smit

“Let him cook.” This statement might apply even more to Max than to Erik ten Hag. In addition to his unparalleled creativity in the kitchen, Max excels at creating highly effective social ads. He knows exactly how to attract new customers to your webshop and convert them, because he completely empathizes with the customer.

Max’s recipe for success? Strong ad creatives, an irresistible promotion, a crystal-clear Lifetime Value strategy, clear goals, and, of course, a great product (that’s your job). Max can do a lot, but selling nonsense? He’s allergic to that.

With more than €230,000+ in advertising budget under his management, Max knows the ins and outs of the business inside out. When can we grab a coffee?

*Update: Erik Ten Hag has since been fired, but luckily Max hasn’t.

Max

Google & Social Ads Specialist

More about Max

Sky is the limit Sky is the limit Sky is the limit Sky is the limit Sky is the limit Sky is the limit

Sky is the limit

Milan de Jong

Running Google Ads? Many people can do that. But strategically scaling up a webshop? That’s where Milan comes in. With three years of experience as a Google Ads and e-commerce specialist, he knows the formula for profitable growth like no other.

Google Ads and e-commerce are the ultimate combination for webshops that really want to scale up. Milan not only understands how to make an ad profitable, but also how to make a webshop run smarter as a whole.

So you might ask yourself, why doesn’t this man have his own webshop yet? Good question, we should actually ask him that. But let’s not give him any ideas.

What else can we say about this man? Oh yes, Milan sometimes only needs one word to make a witty remark that has the whole office in stitches. Few people can do that. But anyway, humor is fun for us, but what can Milan do for you?

Milan is the man who can see at a glance where your money is leaking and what opportunities you are missing. He works in a structured way, thinks strategically, and knows exactly how to convert advertising budget into profit. No guesswork, just well-considered choices that deliver immediate results.

In short, Milan makes you money and saves you time. What more could you want?