Paid ads that convince your CFO

We always start with a Non Disclosure Agreement. It allows us to openly review the numbers that matter. We don’t begin with your campaigns; we start by understanding your business.

During the first strategic intake we dive into:
• Order value and gross margin
• Customer acquisition cost and payback time
• Repeat purchases and customer value over 6–12 months
• Your best selling products per channel
• Total marketing costs as a percentage of revenue (Advertising Cost of Sales)

This gives us a clear picture of your full business case. And it shows what’s possible.

Not every product deserves a campaign. Some attract one time buyers, others kickstart long term customer relationships with high value. We analyse which products consistently drive margin, repeat purchases and revenue over time. These insights determine what we advertise on and what we consciously skip.

We review how much you invest per channel (Google Ads, Meta, email flows, Pinterest, Microsoft) and what each one generates.

Then we compare your distribution with the benchmark in your industry:

– Which channels underperform?
– Which ones are unused?
– Where is direct profit or leakage?

The foundation is set; we can go live with our new strategies. We start with campaigns for your best performing products (highest LTV, highest retention) and strongest customer segments. If we spot quick wins in the early stages, we implement them immediately.

You see per channel and per country exactly what campaigns contribute to your results. We report on margin, acquisition costs and profit per segment. You also see what percentage of your revenue goes into ad spend, so you know what remains under the line.

The numbers you need to steer and justify.

We also look three months ahead every month: which products performed well in last year’s Q1; do you have them stocked again this year? We connect data to planning so you stay ahead of demand.

Want to see how this reporting looks in practice? Request an example report.